NICKELODEON:
Teenage Mutant Ninja Turtles: Activating sleeper cells to reignite an age-old war
Nickelodeon was rebooting Teenage Mutant Ninja Turtles as an all-new, animated series and needed a way to involve the TMNT faithful fans while inspiring new kids to drink the mutagenic ooze. Enter TurtlesVsFoot — an immersive, experiential mobile game that transformed Comic-Con into an epic digital battlefield of good versus evil.
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CHOOSE A SIDE
We created a mobile game that gives fans the choose a side and revist story of the age-old war between the heroic Turtles and the relentless Foot.
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PROVE YOUR ALLEGIANCE
The mobile game turned key behaviors of Comic-Con visitors into gaming missions, social networks became the scorecards, and a jumbotron the leaderboard.
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BASK IN THE GLORY
In only 3 days, almost a quarter million had participated, over 30,000 missions were completed, and TMNT coverage received millions of impressions on social.
