BLACK MALE VOTER PROJECT:
Activating Black voters with today’s hard truths to get boots to booths.
Seventeen states. Seventeen days. Seventeen top-of-mind concerns. A Collaborative Social Campaign addressing local issues to catalyze black male voters during the run up to the November 8th Elections, 2022.
In the time leading up to midterm elections, we worked with key figures such as elected officials, local celebrities, businesses, and influencers, to identify and expound on reasons to vote that corresponded to each state. We provided a rollout with digital assets, suggested copy, hashtags, and times to post to social accounts.
The visible thread that held it all together was these 17 targeted posts, dropped daily to mark the days leading to the elections.
use the arrows below posts to scroll through the executions –
Day 1, Florida
Day 2, Texas
Day 3, Alabama
Day 4, Georgia
Day 5, Louisiana
Day 6, Mississippi
Day 7, Arkansas
Day 8, Tennessee
Day 9, Kentucky
Day 10, DC
Day 11, N. Carolina
Day 12, Pennsylvania
Day 13, Maryland
Day 14, Michigan
Day 15, Wisconsin
Day 16, Virginia
Day 17, S. Carolina
