BLACK MALE VOTER PROJECT:
Activating Black voters with today’s hard truths to get boots to booths.
Seventeen states. Seventeen days. Seventeen top-of-mind concerns. A Collaborative Social Campaign addressing local issues to catalyze black male voters during the run up to the November 8th Elections, 2022.
In the time leading up to midterm elections, we worked with key figures such as elected officials, local celebrities, businesses, and influencers, to identify and expound on reasons to vote that corresponded to each state. We provided a rollout with digital assets, suggested copy, hashtags, and times to post to social accounts.
The visible thread that held it all together was these 17 targeted posts, dropped daily to mark the days leading to the elections.
use the arrows below posts to scroll through the executions –

Day 1, Florida

Day 2, Texas

Day 3, Alabama

Day 4, Georgia

Day 5, Louisiana

Day 6, Mississippi

Day 7, Arkansas

Day 8, Tennessee

Day 9, Kentucky

Day 10, DC

Day 11, N. Carolina

Day 12, Pennsylvania

Day 13, Maryland

Day 14, Michigan

Day 15, Wisconsin

Day 16, Virginia

Day 17, S. Carolina