Not too long ago, talent determined greatness. Today, talent is a given, but training is what separates the exceptional from the merely promising. So to help athletes everywhere reach their true potential through better training, Nike teamed up with SPARQ program (Speed, Power, Agility, Reaction, and Quickness). Now athletes can follow the same training regimens as professional athletes through detailed, customized video demonstrations delivered via iPods or handheld video players and accessible anywhere. The site lets athletes set goals, track progress, find Nike SPARQ Trainers across the country, get an official SPARQ rating, and purchase gear.