How do you turn a 12-day broadcast marathon of the Simpsons into a social media phenomenon? You live-tweet the entire thing, of course. In an effort to unify fans during the #EverySimpsonsEver event on FXX, recreated the Simpsons living room, stocked it with Duff beer, Krusty memorabilia, and an obsessed crew of creative content makers to live-tweet 24 hours a day, for 12 days straight.