POPUPS AND BRAND ACTIVATIONS
The best stories are experienced.
Creating experiences around shared passions and authenticity earned, allows us to connect with our audience, converting moments into memories. These purpose-driven engagements are only possible through collaboration, innovative use of technology, and a strong understanding of strategy combined with user experience. This is how we show up not just in the culture, but for the culture.
Here are some example cases -
JACK IN THE BOX:
Love that Ranch Drip.
To celebrate the love for our House Sauce on National Ranch Day, we deployed a touch-free, creative way to get fans all the Ranch they love. A 600 lb packet-chilling, prize dispensing, tweet-activated, touch-free Ranch delivery system. We showed up at 3 major LA hotspots, making it easy for fans to use their phones and tweet to get free Ranch & custom Ranch Swag.
NICKELODEON:
Turtles Versus Foot
Nickelodeon was rebooting Teenage Mutant Ninja Turtles as an all-new, animated series and needed a way to involve the TMNT faithful fans while inspiring new kids to drink the mutagenic ooze. Enter TurtlesVsFoot - an immersive, experiential mobile game that transformed Comic-Con ‘12 into an epic digital battlefield of good versus evil.
COUNTRY CROCK:
Creating an Anything but Cookie Cutter Event
Our Country Crock narrative platform, “So much good happens when we bake” was rooted in the story that baking with our children allows us to bond, passing down important values such as patience and sharing. Our pop-up transformed kids’ drawings into cookie cutters and provided a mini kitchen, complete with Country Crock dough, a preheated oven, and all the frosting, sprinkles, and goodies to make cookies & memories.
JETBLUE:
Creating a Word of Mouth Megaphone
JetBlue Airways is a brand built on experience. And word of mouth about that experience. Their fans are their greatest asset. The problem was, as the airline faced its biggest growth year in its short history, how could it amplify the voice of an already passionate fan base in a sincere and cost-effective manner?
Enter The JetBlue Story Booth
NIKE:
The Nike+ Human Race: The Earth’s Largest One-Day Running Event
Imagine hundreds of thousands of runners, from every walk of life, and every skill level, around the globe, running a 10K at the same time. The Nike+ Human Race, which took place in more than 24 cities worldwide, including LA, New York, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, São Paulo, and Vancouver among others, offered participants the chance to compete in an unprecedented race experience, featured 25 top musical acts, and was aligned with charities WWF, Livestrong, and Ninemillion.org, with the goal of affecting global change and celebrating the sport of running. Technology also played a big part in merging the physical running world with the virtual one. Thanks to nikeplus.com and proprietary tech, anyone could participate, no matter where they were located, you didn't have to be involved in an organized 10K to participate. You could run the Nike+ Human Race on your favorite course or even at home on your treadmill.