With super-producer Swizz Beats as our contributing creative director and PR lead, weRclassic.com became a successful artist and collaboration platform, showcasing up-and-coming, as well as world-class talent from every genre. New videos dropped daily featuring street art and dance, hip-hop fashion, and musicians ranging from Lauren Hill and Erykah Badu to Common and Childish Gambino, re-igniting the Reebok Classics brand.