print, outdoor, point-of-sale, digital
The time had finally come for Michael Jordan to retire. His signature shoes to mark this occasion, the Air Jordan XX, were covered in laser etchings that only his faithful could understand. Each one was representative of events and people in his life that shaped him into the greatest athlete of all time.
Jordan carried himself every moment as a warrior ready to do battle.
This combined with tattoo/ scarification like markings on the shoes reminded me of the face and body tattoos of the Maori. We covered Jordan entirely with the icons, even his face, hands and feet as these, along with his shoes, where his weapons of choice.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace